For the audience, they make the decision about the ads that are interesting and presumably will be served more ads that meet their interests. For the advertiser, their ad buys become more efficient and they get a feedback loop about the effectiveness of their creation. This level of interactivity provides benefits to both the advertiser and the audience. Advertisers only pay for ads that are not skipped. TrueView ads allow the user the option to skip a video ad after watching 5 seconds. For example, Google pioneered TrueView ads in YouTube. Interactivity starts with the ads themselves. The power of the internet allows consumers to interact with marketing collateral. Without further ado, let’s talk about the 6 I’s of Internet Marketing!

In this post, we’ll discuss each of these values and why they matter when developing any online marketing strategy.

We like to call these the 6 I’s of Internet Marketing. And while internet marketing is impacted by innovation, there are six other “I” words that set this sector apart. This ever-evolving field has enabled business owners to reach global audiences like never before.īut because digital marketing changes so rapidly, it can often be tough to keep up.įortunately, there are a few factors that remain relatively constant, despite the constant innovation. We all know that internet marketing has been a game-changer.

Internet marketing activities